A product designer & illustrator with over 10 years of experience building and leading UX teams in New York and Tel Aviv.

I’m rooted in visual design excellence and passionate about clear communication and delivering meaningful, high-impact product experiences.

Selected work Let’s talk

Some of the teams I’ve worked with:

Codecademy Similarweb DigitalOcean Apester

Selected work

Two case studies of foundational product design work, from a design system component to first-time onboarding.

01 — Codecademy

Helping users choose what to learn next

How we built a modular curriculum card used across every surface of the platform.
02 — Codecademy

A personalized onboarding

Helping new learners quickly find the right path based on their goals.
Resume

Experience at a glance

From design intern to design manager,
shaping products at startups and scale-ups.

Experience
IndependentProduct Design ConsultantTel Aviv
2023–Present
Career BreakTraveled around the world
2024–2025
CodecademyProduct Design Manager,
Senior Product DesignerNew York, NY
2020–2023
SimilarwebProduct DesignerTel Aviv
2017–2019
ApesterUX/UI DesignerTel Aviv
2016–2017
Internships
Long Tall SallyDesign InternLondon, UK
2014
Wiklund
(Acquired by UL)Contract UX Designer,
Design InternBoston, MA
2010–2011
Education
Shenkar College of Design & EngineeringB.Des. Visual Communication,
cum laudeRamat Gan, Israel
2011–2015